iPhone 11 Merupakan Smartphone yang Populer di Tahun 2020
iPhone 11 milik Apple merupakan smartphone yang paling banyak dicari selama kuartal pertama 2020, bahkan ketika dunia melewati pandemi global, menurut penelitian baru yang dibagikan pada tanggal 26 Mei 2020 oleh perusahaan riset Omdia tentang iPhone 11 milik Apple tersebut.
Apple mengirimkan sekitar 19,5 juta model iPhone 11 selama kuartal tersebut, berkat harga yang lebih terjangkau dari perangkat tersebut yang dilengkapi dengan fiturnya yang tidak kalah canggih layaknya iPhone Pro series.
For more than five years--even amid shifting conditions in the wireless market and the global economy--one thing has remained consistent in the smartphone business: Apple has taken either the first or second rank in Omdia's global model shipment ranking," said Jusy Hong, director of smartphone research at Omdia. "Apple's success is the result of its strategy to offer relatively few models. This has allowed the company to focus its efforts on a small number of products that appeal to a broad selection of consumers and sell in extremely high volumes.Samsung Galaxy A51 adalah smartphone terpopuler kedua dengan 6,8 juta unit yang dikirimkan, diikuti oleh Xiaomi Redmi Note 8 dan Note 8 Pro, masing-masing dengan 6,6 dan 6,1 juta unit.
iPhone XR milik Apple, yang merupakan smartphone terlaris pada kuartal tahun lalu, mengambil tempat keempat dengan 4,7 juta unit yang dikirimkan. iPhone XR lebih populer daripada iPhone 11 Pro dan Pro Max, meskipun perlu dicatat bahwa kedua smartphone tersebut memiliki kemewahannya tersendiri karena iPhone Pro series termasuk smartphone kelas flagship.
Apple mengirimkan sekitar 4,2 juta model iPhone 11 Pro Max dan sekitar 3,8 juta model iPhone 11 Pro, untuk total gabungan 8 juta smartphone yang dikirimkan. Seandainya itu dihitung sebagai total gabungan, kedua model akan menempati posisi kedua dalam peringkat pengiriman.
Omdia adalah perusahaan riset yang didirikan setelah penggabungan divisi riset Informa Tech dan portofolio riset teknologi IHS Markit.
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